Social Media Management

Businesses of all sizes are leveraging Social Media to build their company brand, develop relationships and interact with current and future customers, improve customer service, and generate increased website traffic and leads. The Social Media landscape is constantly changing though, making it difficult for businesses to even figure out which Social Media sites to use. Even then, monitoring, updating, and building your Social Media presence can be extremely time-consuming.

Depending on the needs, products, and services of our clients, we identify and utilize the Social Media sites which are most useful and effective. For independent jewelers, we recommend developing a presence on Facebook, so we've included comprehensive Facebook fan page management designed to achieve your desired Social Media presence.
Our Facebook and Social Media management services include the following:
  • Page Creation - Creation of Facebook or other Social Media pages (if necessary).
  • Post Management - Posting of relevant updates, links, photos, questions, and videos, at a minimum of 3 times per week.
  • Creation of Custom Content - Creation of welcome tabs containing content about your store, products, events, etc.
  • Social Media Advertising - Creation and management of Facebook advertising campaigns.
  • Contest and Promotion Management - Creation and management of exclusive contest and/or promotions on Facebook or other Social Media Sites.

We've had the opportunity to work with a number of clients with a variety of Social Media goals ranging from, managing an active page for current clients all the way up to growing as many local "likes" as possible. Regardless of goals, our clients have enjoyed:
  • Average increase of 259% for user page interactions.
  • On average 42% of page views are spent on our custom content.
  • When activated, on average our Facebook advertising is responsible for 39% of total likes.